Your Title: Director, Demand Generation

Job Location: Westminster, CO/ Open to Remote

Our Department/Sector: Owner & Public Sector

Trimble's Owner & Public Sector is seeking an experienced Director of Demand Generation to own and drive multi-channel demand generation strategies that support our ambitious revenue and growth goals. Reporting to the Sr. Director of Marketing and overseeing the growth marketing team, the Director of Demand Generation will work closely with sales, marketing and product marketing stakeholders to design and measure lead generation campaigns that engage prospects and customers to generate new acquisition and drive customer growth.

What You Will Do:

The right person for this role will come to the table with proven frameworks to launch, test, and execute demand generation success and know how to use a data-driven approach to report on the success of marketing programs and campaigns. You will have strong analytical skills, be extremely comfortable presenting to senior leadership, and lead with a player-coach mindset.

Your Role:

• Develop and own the strategy for growth and acquisition marketing campaigns and programs that deliver quality opportunities to the sales pipeline and contribute to our revenue goals

• Design, execute and measure demand generation programs, including ABM, email marketing, digital marketing (organic/paid), other paid marketing, social media, content syndication, sponsorships, and online and in-person events

• Develop deep domain/segment expertise in order to build optimal strategies by product, market, and audience segmentations to drive customer acquisition and expansion growth

• Partner closely with the sales organization to ensure seamless alignment of goals, expectations and execution of lead nurturing that spans the full customer lifecycle and increases conversion to MQL at each stage of the marketing funnel

• Optimize our website to turn it into a high performing customer acquisition tool

• Take an iterative data-driven approach to understand the efficacy of various programs to grow and optimize them effectively

What Skills & Experience You Should Bring:

Preferred Qualifications:

• 5-7 years of work experience in a SaaS technology company in demand generation/digital marketing, owning both the strategy and execution

• Fluency in MAPs like Hubspot & Marketo, CRM's like Salesforce, data visualization platforms (e.g. Looker, Tableau), and other similar demand generation systems and platforms.

• Multi-channel digital marketing lead strategy experience, including landing page conversion optimization, SEO, syndicated media channels, affiliate marketing, media buying and paid social media integration

• Well versed in outbound marketing strategies including market segmentation, database marketing, list management and email marketing

• A love of analytics and a proven track record of analyzing campaign performance and ROI

• Superior written and verbal communication skills, with the ability to clearly present analyses, ideas, and results to executive leadership teams.

• Creative, strategic, hands-on approach with a highly collaborative team

Desired Characteristics:

• Curiosity: You're inquisitive and know how to observe and identify patterns that identify trends and key insights. You know how to ask the right questions to uncover big ideas.

• Creativity: You're innovative and resourceful, and equally apply both the left and right sides of the brain.

• Diplomacy: Your style and reputation encourages collaboration and the willingness of others to support your efforts.

• Determination: You persevere towards difficult goals despite obstacles.

About Trimble:

Trimble is an industrial technology company, concentrated on helping the world work better. Our technology enables jobs to get done more precisely and accurately so you can build, construct, grow and move the things we need to live our lives and build future communities.Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability. From purpose-built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming industries such as agriculture, construction, geospatial and transportation.

Trimble products are used in over 141 countries around the world. Employees in more than 30 countries, coupled with a highly capable network of dealers and distribution partners serve and support customers worldwide. As the market leader in most of our businesses, we offer a compelling value proposition to our customers based on productivity, return on investment and environmental stewardship. Come position yourself with an innovative industry leader and position yourself for success.

Trimble's Inclusiveness Commitment

We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.

-

-

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

-

Hiring Range:

-

-

Bonus Eligible?

-

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

-