Marketing Analyst

Trimble Viewpoint is looking for a Marketing Analyst to own the marketing analytics strategy and reporting for Trimble Viewpoint. In this role, you work hands on with talented partners across marketing, business operations and sales operations to form a holistic picture of channel performance across and identify opportunities. You will sit within the Business Operations team, allowing you to collaborate with other data scientists to streamline reporting. Yet you'll be fully embedded in Marketing, to consistently and continuously gather and provide feedback and analysis of programs.

What You'll Do

• Own ongoing reporting on Marketing operations and impact for two major stakeholders: the marketing team and overall business operations

• Work closely with the Marketing team to understand their needs, as well as identifying areas of opportunity and or underperformance

• Partner with marketing and CRM teams to ensure that the appropriate data are collected to measure performance across online and offline channels

• Continue to develop and improve our marketing contribution model, creating new, reusable tables with built-in data validations and extensible architecture

• Define and expose KPIs that measure marketing performance

• Apply quantitative analysis and data mining techniques to uncover actionable insights

• Set up a framework to test incrementality of new and existing marketing channels

• Define a long-term data strategy for Marketing Analytics, mapped to overall business reporting

• Design, execute, and analyze experiments to refine marketing tactics

• Identify new opportunities to leverage data science for better decision-making

About You

• You have a strong quantitative and/or technical academic background, such as Mathematics, Computer Science, Statistics, Economics, Finance, or Physics

• You have 3+ years experience in marketing analytics with exposure to a wide range of online and offline channels

• You have experience working with CRM, marketing tech stack and digital data technologies (Marketo, Salesforce, Google Analytics, social media platforms, AdWords, affiliate tracking platforms, pixel tracking, etc.)

• You are familiar with statistical methods and A/B testing

• You have a strong handle on SQL; you can comfortably navigate joins, subqueries, window functions, and common table expressions

• You have experience creating dashboards with a BI tool such as Domo or Power BI

• You have strong communication and presentation skills

• You're extremely curious and excited to dive into complex problems

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Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

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Hiring Range:

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Bonus Eligible?

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Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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